Ledbury Launch DC

Last night, Ledbury had their DC launch with a pop-up store in Georgetown. Featuring bluegrass music, drinks, and some pretty great shirts, the launch seemed to be a great success for the two Pauls and their emerging line of menswear.

Ledbury has a fairly limited selection of shirts right now, but what they have are quite nice. They've stuck to classic colors and lines, building a solid foundation from which to build. The material selection is excellent. The only complaint I have is that there appear to be an extremely limited selection of sizes. For example, if you have a 17" neck, you only have the option of a 36" sleeve. I'm sure this suits someone well, but it's not me.



Ledbury is definitely doing a bit of lifestyle marketing with their launch, and the bluegrass, hunting trophys, and equestrian decor is clearly meant to invoke Southern gentility. While, admittedly, I'm a sucker for this marketing, it is something that seems to be quite the vogue right now, and is often far too obvious. Ledbury has thankfully avoided attaching too-clever-by-half logos to their shirts or artificially inflating their line with branded koozies, flip-flops, and sunglasses retainers.



So, that's my two cents. These guys seem to have a good grasp of what's important - quality over quantity, substance over style. In the future, I'm sure they'll expand their line somewhat, but in the meantime they seem to be concentrating on doing one thing very well. Hopefully, they'll offer shirts for the thicker-necked of us who aren't 6'2". So, there you have it. I'll let Paul Trible take over, now, and speak for himself.