My previous post on Yuppies resulted in severe taunts from my friend, whom I assured that I'm already filled with self-loathing. Well, self-loathing and gin. The Mrs. did a little Googling of her own and found this blog post with some great scans that I've pirated borrowed and re-posted here. The scans are from the December 31, 1984 issue of Newsweek which declared 1984 the "Year of the Yuppie."
I bought a house in the city a few months ago, and we've been doing some pretty major renovations. A lot of people come in and gut these houses and then renovate them to look like every other suburban home on the market. We're trying to preserve as much of the original house as possible, keeping with the period of the original construction. Speaking of which, while places like Community Forklift are a good place to find vintage materials, I highly recommend checking Ebay for that missing antique brass door knob. People seem to be a little less proud of their stuff there. Also, notice this couple grinning as they plaster a wall. That is what is known as 'trick photography.'
Now, maybe you could get away with a Burberry scarf in 1984. These days you might as well be wearing a knock-off covered in Louis Vuitton logos. The wooden squash racquet is a nice touch, though. My wife thinks the fashion displayed is a sign of how unfair the world is. The woman's outfit is horribly out of date. (It is almost 30 years old.) Asked what she thought about the man's wardrobe, she replied, "Don't you own that?"
Year of the Yuppie
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3 comments:
Glad you made use of the scans. ;-) As the opposite of a Yuppie (how much more opposite can one be than an artist?) I found that old issue of Newsweek to be trainwreck-ishly fascinating; I guess that's why I had kept it and found it in a very old box. Truly time-capsule stuff.
Anyway, I "borrow" stuff all the time and found this post-ishly borrowment via google alerts and just wanted to say I am happy to have provided some amusement.
best,
Mo
Thanks! Consider my post a détournement on the original. Honestly, though, I think I hardly qualify as a Yuppie. But, then, Yuppie is really in the eye of the beholder, isn't it?
I don't think one can actually be a yuppie anymore, can they? There is no one term for that anymore, so far as I can tell. "republicam"? Ok, that sort of guessing could be courting poison darts...
But you gotta hand it to the 80s for the pageantry galore! It was an era of unqiue dressage and status-defining costumery, and it was a great time.
I had fabulous huge hair, dressed in "outfits", usually to go dancing at places with 4 for 1 happy hours (remember Happy Hours?), and fully, unabashedly, embraced the entire era-long celebration.
And so the "Yuppies" participated as well, with their anti-disco dressage, but that was also awseome, because they particpated with their onw outlandish-ish fashions.
When has another era - in our lifetimes - been so hilariously defined by such non-banal fashions?
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